Introduction
When a Great Practice Gets Overlooked
Michelle, a licensed therapist based in Austin, had spent years helping individuals heal from anxiety, grief, and burnout. Her sessions were powerful. Her results were meaningful. But one major problem was holding her back—her website.
Despite offering deep value in her one-on-one work, Michelle’s online presence failed to communicate her expertise. Her site was outdated, hard to navigate, and didn’t make visitors feel welcome. As a result, her practice was stuck in neutral—plenty of passion, but not enough leads.
That’s where Maxify came in.
We specialize in helping solo professionals like Michelle build trust, clarity, and growth through ethical, psychology-driven design. In just 60 days, her business experienced a complete transformation—and the numbers speak for themselves.
The Starting Point
What Wasn’t Working
Michelle, a licensed therapist based in Austin, had spent years helping individuals heal from anxiety, grief, and burnout. Her sessions were powerful. Her results were meaningful. But one major problem was holding her back—her website.
1. Unclear Positioning
The homepage didn’t communicate who Michelle served, what her approach was, or why someone should choose her.
1. Poor Mobile Experience
Over 70% of traffic was mobile, yet the site looked broken on smaller screens. Forms were clunky. Navigation was hidden.
1. Lack of Trust-Building Elements
There were no testimonials, no personal story, and no photos of Michelle—just blocks of generic text.
4. No Conversion Funnel
Visitors had no clear path to book, learn more, or get in touch. The “Contact” button was buried in the footer.
These are common problems. But for a therapist whose work depends on emotional connection, they were deal-breakers.
